Tuesday, June 10, 2008 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.

I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. After emailing countless webmasters and receiving some dismal results, I realized that it was hopeless to get people to exchange links with my freebie website.

Then I discovered writing. At first I was skeptical at using this concept but after trying it for some time, the results began to show. What was wonderful is that it only cost me some of my time.

With the help of article writing I was able to achieve a Pagerank of 4 for my Geocities website. The more webmasters that archived my articles the more links I had pointing to my site. As a result of my growing link popularity I began to see my site show up on the first or second page for some relatively competitive search terms.

Using writing as a marketing tool can save you thousands in advertising dollars. Imagine a website or ezine that costs hundreds to advertise in and you have the feature article which didnt cost you a dime to produce. You can easily see which generates more profit in the long run.

Through the power of the written word you can be able to get free publicity for your business. Providing quality and profitable and sometimes inspiring information can help you to achieve that goal. Many top marketers have used writing to good effect.

Developing your own writing style is important. As there are many others doing the same thing you what to differ from them. How can you stand out in a crowd if you are just like everyone else.

Practicing and researching helped me to put pen to paper for my first articles. Some of your first creations maybe a bit tacky but as long as you keep going you can improve.

Writing can be a task at times. There are moments when I have written the first two paragraphs and just get stuck. The inevitable writers block can be a challenge to overcome. Taking a break and getting into the right frame of mind can be helpful.

Can anyone become a writer? Well the answer depends on how much effort you put into it. I have had some wonderful experiences since I became a writer. At times when there are criticisms and negative feedback, they can help you to better your skills if you use them the right way.

Many people dont like writing. But sometimes it is the things that we dont enjoy doing that are most beneficial to us. Try your hand at writing, if a guy from a Caribbean island can do it then so can you.

Copyright Nicholas Dixon

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Nicholas Dixon is a Jamaican webmaster, writer and affiliate marketer. Find out
how you too can create an online income with our list of highly recommended
programs by visiting http://WWW.Oceanroc.com/affiliate-directory
*****************************************************

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Marketing with articles is an easy and profitable endeavor, if done correctly.

Follow these 6 tips to dramatically improve your article writing marketing skills:

1. Not everyone writes well enough to convince readers to act. You should have someone evaluate your articles and give you honest feedback on their reaction. If the feedback is negative and you feel you can't write better, you can pay a ghostwriter to write your articles for you at a few dollars a pop. However, the more you write, the better you'll get. So, keep working at it.

2. Take the time to test your author's resource box. Write a few different versions and see which seems to draw in more visitors to your the site you are pointing your reader to. Allow enough trials to make sure it is your resource box content that is working and not just the article itself. Test it until you have around 500 views for each version before you change anything.

3. If people aren't visiting your website like you want, something isn't working within your articles. Try changing your resource box. Compare yours to other authors' articles that write about similar topics. Can you change something to make it work better? Use others as a reference.

4. Many article directories do not allow software submitters. Manually submit to the best sites and hire a submission company to submit to the rest. Don't use the software intended for this unless you feel it is completely necessary. Quality always outweighs quantity.

5. Schedule a designated amount of time to write and submit articles into your work schedule. It can be daily, every few days, weekly, etc. If you want a lot of links in a short period of time, try submitting an article every day for an entire month. After that month, it doesn't matter whether you submit one on a weekly, bi-weekly or monthly schedule. The important thing is that you take action and actually do write and submit on a regular basis. Do Something!

6. Spelling and grammar are more important than you may realize. Never submit an article until you have checked it at least twice for spelling errors and grammatically incorrect sentences. Don't allow these two things to be your downfall. Spelling errors are an article reviewers pet peeve and they will make you correct them before they accept it.

For more tips on better article marketing, download my free report titled Lazy Man's Guide To Writing Articles

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Do you find it difficult to market your business online? There are many ways to easily market your business online with articles. Let me give you a few examples:

1. Information Articles

Product use articles are popular and helpful. Just tell your reader how to use a product you market on your website, the use the link and resource box at the bottom to draw them back to the product.

2. Growing Concern Articles

Share a growing concern with your reader. Financial worries are popular. Then share with the reader how to solve the problem. How to manage a credit card, might be an optional solution, with a link to your website for more information and assistance with their problem.

3. Problem - Solution Articles

Give them a problem to solve. This might not even be a problem they're aware of yet. Then share the solution to their problem in an article that drives them back to your website for more information.

4. Quote and Explanation Articles

You may have read a popular quote recently and want to delve into the meaning of the quote. This is a fun article to write, because you get to share your heart felt thoughts and concerns, with a popular idea attached. Be sure to drive them back to your website for more information.

5. Tips and Ideas Articles

This is a tips and ideas article that shares tips about writing articles. It offers ideas in a straight forward manner, with suggested clues, and responsive directions.

Are you ready to write articles?

Learn POWERFUL Article Marketing Strategies at

A List Registry where high Impact Marketing Plans will Brand Your Market successful.

Jan Verhoeff teaches article marketing and other marketing strategies that work online at http://janverhoeff.com for marketers who want to Make Money Online.

 

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Spend my valuable time writing articles only to give them away? Why would I want to do that?

If you believe that the articles that you write should only be shown on your site you are missing the whole point of Article Marketing. Article Marketing is the process of writing articles and submitting them to article directories for others to use free of charge. To some that may sound somewhat counter productive. Take it from me it is one of the best ways to increase traffic flow to your website. More traffic equals more profit

Publishing your own articles on your blog, website or in your newsletter is not enough. You need to have your name and website link spread across the web. Article Marketing can and will do that for you.

When you contribute articles to the article directories you will be give a resource box. In this resource box you can inform the reader of who you are, what you do, and where your website can be found. As part of the agreement with the article directories publishers may not remove or alter the resource box.

If you limit your article to being published on your own site the only people who will see your articles are the ones that somehow get to your site. There are literally millions of other sites out there who have visitors and these visitors have no idea who you are. Writing articles and allowing others to use them allows your name and website link to be seen by huge number prospective buyers.

With each article you write more links are created which lead back to your website. When a publisher chooses to include your article on their website, ezine, or newsletter more links are created. More links back to your website can result in higher search engine ranking. With higher ranking comes even more traffic.

Yes you should be writing articles and giving them away left and right. In fact you should be writing them as fast as you possibly can, submitting them to article directories, and being rewarded in more traffic.

Would you like to know how to use Article Marketing to drive traffic to your website?

Get my complimentary Report HERE and start the stampede today!

 

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article marketing can easily give you great online revenue as it is proven to boost both your web traffic and your sales potential. The keys here are focusing on your content and being consistent in delivering excellent articles on a regular basis. These will help you create a strong online presence that can potentially lead to huge following and wider client base.

1. Limit your topics to the issues relevant to your target niche. If you are selling diet pills or promoting weight loss program, you should focus on writing about weight problems and tips on how to resolve them. By doing so, you will be able to attract people who would like to lose weight. These people are the best online visitors you can ever have as they are more likely to become interested on what you offer, thus increasing your sales potential. As this secret is truly impacting, let me say it again. Keep your content focused on your target niche so you will be able to drive qualified traffic to your website.

2. Submit your articles to publishing sites and article directories. Millions of people are accessing these sites on a regular basis when they are looking for specific information. These are the sites that can give your articles maximum exposure so they can reach your target market and hopefully, have them republished by other webmasters and bloggers.

3. Sprinkle keywords throughout your articles. With the popularity of search engines, online users today are searching for information with the help of keywords and key phrases. To make your articles easy to find online, make it a habit to incorporate highly searched keywords on your articles that are relevant to your target niche.

4. Consider keyword density. While it is important to make your articles keyword-rich, you must be careful not to stuff your content with too many keywords to avoid being penalized by search engines for keyword abuse.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

 

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

There are a few marketing tricks you can use to begin building traffic to your website. If you are an affiliate marketer, or network marketer, this method will bring you target traffic by using article submission.

The first thing to remember is that you should be the person writing your articles if you want this trick to work for free. You do not have to be a great writer at all. If this seems too daunting, then there are writers on the Internet that will take over this task for you.

Article submission to drive traffic to your site needs to have the subject matter of your articles be something about the product, or company you are trying to market on your site. It does no good to have your article be about pencils, if you are trying to market pens.

Break up your articles into small 500 word articles using SEO methods. Optimizing your articles for article submission to content sites is to get your articles listed naturally as part of that content site.

Google loves article sites. Their spiders index these article content sites on a regular basis. When your article submission is accepted, this then becomes a part of that site and gets indexed along with everything else for article submission into the search engine.

Use target keywords in your articles. If the product you're writing about is foreign auto parts with regards to hubcaps, then your keyword might be "foreign car hubcaps". You would want to use this keyword at least 6-8 times throughout your article.

This helps to make your article relevant to Google, when it is indexed. This also will go far to give your article a high ranking when someone is looking for foreign car hubcaps for their car. SEO article submission like this will target your market so your traffic is right on what you are marketing.

The key to people reading your articles then getting to your marketing page is simple. All of the article content sites will allow you to leave a link at the bottom of your article. This link would be the URL to your page so you receive the traffic generated from your article submission.

It helps to leave a closing comment to your readers, so if they are looking for a wide selection of foreign car hubcaps, they can follow your link to check out this resource. This is the key to making this trick work to receive targeted traffic.

Article submission to article content sites is not a new marketing trick, but it is an effective one. Done correctly, your article submission has the power to rank first page on Google and stay there for months, generating a steady income resource to you over and over again.

Another key to article submission is to engage your readers so they don't just leave without finishing the article. It has been shown that people reading online have a shorter attention span than when reading a magazine article. If your article entices the readers to want more information about the subject, then they are more than likely going to follow the link you left for them at the bottom of it.

Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert on articles in the field of Internet marketing. He can be found on the internet at this website: http://marketinguses.blogspot.com

Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert in the field of Article Writing and Submissions. He can be found on the internet at this website: :Article Distribution

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

One of the biggest mistakes when I first started marketing online was that I did not build a list. If I had first done this I would have been earning a lot more online. I am sure that you must see many affiliates that send all their traffic to a sales page.

Whatever traffic you get it is so important to build a list. Even if you marketing using Adsense every time that you send an email you will get more traffic to your website pages and more people will click on your adverts. With affiliate marketing you should build your own business and send all your traffic to a squeeze page so that you can capture the email addresses.

In this article I would like to go over some of the core things that you need to do to be successful with list building.

You need to have a high converting squeeze page. When I first started out online I really struggled to make a squeeze page that converted very well. Basically, your squeeze page is a killer headline with some bullet points that will push the hot buttons of your prospect. If you push it correctly they will subscribe to your offer. This varies with different traffic sources. For example if you generate traffic from traffic exchanges then you need to have a splash page. This is a page that will get their attention. Similarly, if you are marketing with articles you will have a different type of squeeze page that you use.

One of the most important parts of list building is return on investment. You need to choose the method that produces the best results and focus on this. Once you are getting good results choose another method. You may end up with 10 different methods to build a list. If each produces 5 subscribers a day then you will build your list by 50 subscribers a day.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

One mistake that most website owners and businesses are currently making is that they depend on their traffic to come from search engines alone.

Some are even squandering hundreds of thousands of dollars monthly doing (Pay per click) PPC campaign.

This is fatal.

It is impossible for all websites to rank at #1 or among the top 10 all at once in any search engine.

So, once businesses realize this obvious fact, it should be common sense for them to know that the solution should be to diversify their marketing and promotion.

Stop depending on the uncertain search engine traffic otherwise youll go bankrupt soon.

You need to do different kinds of marketing and promotions both online and offline.

Some of them are newspaper and magazine advertising, TV, cable and radio advertising, direct mailing promotion, text-link campaign, link exchange campaign, events sponsorship promotion, press release, article promotions.

When you do all these promotions, you get a lot of exposures, traffic from many sources and will not be forced anymore to depend on search engines traffic and rankings alone.

I have also noticed that most businesses are still using the old tactics of copywriting that worked during pre-internet era.

Perhaps that is why many of them have problems in making their websites profitable.

In these internet times, a website content has to be short, direct, interesting and must have a unique selling proposition to be effective and to convert visitors to buyers.

Many people just dont have the time to spend all day reading the content of one website when they are aware there are thousands and millions more they may have to read before they make up their minds to buy.

I see many website contents which are professionally written, organized and designed.

But all have one common mistake. They forget this fact that I am pointing out:

They are way too long, too desperate in their sales pitches, hype and most of them will not even allow you to read more than one word before their subscription pop-up forms come up and block the websites.

What a very rude and annoying way to welcome a prospect to your website.

In other words, they do so much to repel the customers, instead of doing so much to attract them.

May these insights into website promotion, work at home business income program, online income opportunity, website marketing, work from home business, affiliate programs, internet promotion help you improve your online marketing so as to achieve more success and happiness.

Please feel free to print or publish this article anywhere and read and also send it to your friends and well wishers and please preserve the authors resource box and website below.

Ikey Benney

To learn the secret automated cash system that generates $1,500 weekly for life, please go to business marketing online ( http://www.mscsrrr.com )

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Article marketing is one of the oldest forms of advertising that has been used even before the internet has been discovered. It was first used in newspapers where editors solicit free content from marketers in exchange of free advertising space. Due to its success, marketers have incorporated this technique in their internet marketing efforts.

Here are the 4 best ways to excel at article marketing:

1. Establish your expertise on your chosen niche by writing articles that are useful and relevant to your target market. Impart your knowledge to either help your potential clients resolve their pressing issues or increase their knowledge about the niche to which they belong to. If you can consistently provide your readers with content-rich articles, you can easily persuade them to trust you and follow your recommendations.

2. Drive quality traffic to your website by making your resource box powerful and enticing. To boost your conversation rate, communicate to your readers the benefits they can get once they accessed your website or offer incentives to make your call to action even more enticing.

3. Pull up your search engine ranking by obtaining more inbound links for your website. This can easily be done by writing and submitting more articles on publishing sites. Remember, each submission grants you at least one quality inbound link. So, the more articles you write, the higher your chances of ranking better on major search engines.

4. Increase your sales leads by writing about topics that can directly or indirectly promote your products and services. For instance, if you are selling sunglasses, you can write about celebrity sunglasses, where to find signature sunglasses, how to spot a genuine sunglasses, etc. By doing so, you will be able to attract the right kind of people who are most likely to consider the products that you offer.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Article writing and marketing works when you do it right. Here are 5 mistakes to get out of the way so you can do it right.

Mistake #1 You Dont Submit Any Articles I know it sounds silly, but many people write their articles and never submit them. Either they do not get around to it, dont know how, or are afraid of getting rejected by the article directories.

Solution: Submit your articles! Make it a goal to submit your first article before your head hits the pillow tonight. While it is unlikely that you will get rejected, even if you do, most article directories will work with you to get you accepted.

Mistake #2 Boring Key Word Empty Titles The purpose of the title for your reader is to make the reader want to read your article. The purpose of the title for the search engines is to have key words in your titles that will get picked up by the search engines.

Solution: Design a title that pulls the reader in with benefits and uses key words in the first four words of the title.

Mistake #3 Academic Summaries If youre the purpose of your title is to pull the reader into your article, the purpose of your article summary to pull the reader even further in. Most people write an academic sounding summary such as This article is about blah, blah, blah.

Solution: Write an article summary that defines a problem that needs to be solved and then promise to solve it.

Mistake #4 An Un-Optimized Article Body I see it all the time someone writes what is perhaps a decent article but then places it in the body submission field as one big chuck of text. What is the problem with that? This makes it tough to read online and gives the impression that this will take a long time to get through.

Solution: Break your article body up with lists/bulleted points, sub-headings and block quotes.

Mistake #5 A Pointless Resource Box The point of your resource box is not to create an online ego wall like the wall in your office with all your diplomas and awards. The purpose of your resource box is to get the reader to click through to your web site and become a visitor, prospect or customer.

Solution: Give your reader a good reason to click through to your web site by letting them know there are more good tips on your web site like the ones they have just read. Include at least one complete link (http://www.yourgreatdomainname.com) back to your web site.

Avoid these five mistakes and implement the solutions before you submit your articles.

To listen to an audio clip about these mistakes, recorded from a live teleseminar on Article Writing & Marketing, you are invited to visit http://www.TheArticleGuy.com/5mistakes1.htm

If you would like to banish writers block forever and write away, right away, then get yourself a copy of my 26 Article Writing Templates with Examples at http://www.TheArticleGuy.com/articletemplates.htm

You can also subscribe to The Article Writing & Article Marketing Tips Newsletter delivered to your email inbox twice a month from Jeff Herring, The Article Guy.

 

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Building article directories is all the rage now. Practically every time I submit an article I get a pop-up asking me if I'd like to build an article directory like the one I'm visiting. But I have no interest in that. I like to write and submit articles.

Is article marketing just a phase? I don't think so, look at where television was just 50 years ago and see how it has grown. The Internet is the television of future. Millions of people worldwide are entertained and informed by it every day. And one thing that is an absolute necessity for the Internet to continue growing is the need for fresh content. Just like television, both mediums need a constant source of fresh material to present to the public. That is very good news for those of us in the article business, and for that reason, I believe that article marketing is here to stay. The question is, as article writers, how can we capitalize on that? The answer is; write and submit targeted articles and add a well thought out resource box to each article.

By designing a good, well-conceived resource box, you can maximize the number of clicks each article generates. For each article I write, I design a different resource box. It is targeted specifically to the content of that article. In the first line, I add a link to your main site's opt-in page. In the sentence or two that follows, give a short description of what your site offers. Make sure you tell viewers the benefits of visiting your site. If they click through to your website, give them good reasons to sign-in. Promise free downloads. On my website, I offer them the opportunity to view and download numerous articles, pdf's and information on a number of techniques to generate money by writing articles.

Following that information, skip a line to start a new paragraph. In that section of the resource box, offer either one of your own products or an affiliate item. Follow that with a short sentence on how it would benefit the reader to through to that item.

Again, you should skip a line here and start a third paragraph. In this final section, provide a link on an additional product you are promoting. Try to vary the products and the order of their appearance.

Maximize viewer response by using three separate paragraphs. Using these techniques, your links will stand out more prominently, and you will dramatically increase the number of clicks.

Start your own affiliate program!
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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Have you ever found an article posted somewhere that refers to Part I, Part II, and Part IV, but you cant find the various parts of the article ARGH! What a dynamic waste of my time and frustration! Theres a simple way to create articles in parts, solve your time issues and creative writing problems, all while bringing your reader back to your website for some DYNAMITE Content.

Heres a challenge for you. Next time youre tempted to break that incredibly long content rich article into parts I, II, III, and IV, STOP! Dont do that! Give you reader a valuable list of informative topics with viable sub headings, publish that hummer as an ebook, and create a power-charged pitch article, such as this one, to promote your four or five part ebook. You can, if you choose, give that ebook away with a link from your website and a sign up opportunity for you to capture their name and email address.

While youre giving away great content, youre gaining something from the gift, and youre not frustrating the heck out of your readers. Theres a plus for you. Have you ever gone to a website after the writer of an article frustrated you? Did you sign up for anything? Probably not, to both questions.

My point exactly!

Content providing dynamic information can be created with multiple resources and you can send the reader to high-quality links easily without the frustration by keeping your Parts in ONE UNIT, and simply giving the reader valuable content with a link to your Big Parcel. So heres your list of ideas to drive traffic back to your site with multi-part article ideas that dont leave your reader pulling off extremities!

Create an Ebook from Multi-Part Articles and Give it away on your Website.

Create a Report from your Multi-Part Articles and Give it away on your Website.

Write Multiple STAND ALONE articles to draw your reader back to your website for those IMPORTANT Documents.

Provide Links to individual parts of an article that you have posted on your website.

Use a lead in Article and Market your Multi-Part Ebook for money from Article Marketing.

Are you ready to create dynamic content that generates massive amounts of traffic to your website?

Jan Verhoeff shares the SECRET of PROSPERITY on the Internet with High Value Information Marketing. Claim your value laden copy of this Dynamic Traffic Building Document at http://advertizeyourbusiness.com and bring POWER-CHARGED targeted traffic to your website for high-impact, profit producing value.

 

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

The use of appropriate key words is one of the most important aspects of search engine optimization. Selecting and targeting pertinent key words and phrases is crucial for building web traffic and getting the audience you want for your web pages. Like any other type of advertisement, your key words must be carefully chosen to ensure that you achieve both high page rankings and relevant traffic. Achieving high page ranks is useless if the traffic it brings you is not the right audience. For this reason, many experts believe that the target key word list used for a site can mean either success or failure for a web site or online business.

It is no longer enough to simply choose a relevant domain name for an online business or web site. Choosing the right key words for the site is now equally if not more important. The majority of people who visit a site get there by using a search engine. They will type in two or three words that describe what they're looking for, scan the resulting list generated and pick one that seems relevant until they get the answer or product they need. This is where target key words are utilized. Key words are what enable people to find your site; choosing the right key words for your site will ensure the right people find you.

With this in mind, identifying your target audience is the first step in creating relevant key words and phrases. Again, this is not dissimilar to targeting television advertisements. Consider location when you are developing your target market. For example, if you own a used car dealership in Hayward, California, any traffic you get from outside a very specific area is virtually useless to you. Similarly, if you operate an online business that does not ship outside the USA, generating traffic from other countries will not help you make sales. By adding key words that are specific to your location as well as your product, you will better hone into your target audience, improve your rankings, and achieve a better conversion rate, which will help increase your site's page ranking, in turn.

Keyword competition should also be taken into consideration when developing a site's key word list. Going back to the used car dealership example, let's say a potential customer types in the word "cars" into a search engine. They'll never find what they need, because it's far too general-generating around 500,000,000 different sites to choose from. Typing in "used cars" generates almost 70,000,000. That's still too many to deal with effectively. Using "used cars Hayward" generates almost 900,000 hits, and narrowing the focus even further by using the zip code rather than the city name reduces it to less than 25,000.

Choosing key words for your web site works the same way. If your key words are too general, your target audience will never find your site, because the search terms generate so many web sites that it is impossible to look through them all. However, if you go too far in the opposite direction and use too many key words, or key words which are too specific, you risk losing business as well. The best key word phrases are no more than three words in length.

So how do you choose the right key words? The first step is brainstorming with colleagues, friends or an SEO professional, to come up with a list of 20 or more appropriate key words. The Google Keyword Tool is an excellent place to research key words. By entering key words into this tool it will give you an idea of the popularity of certain words and offers you alternative key words and phrases.

Once you have a good list of terms, you may want to refine it to call out the strongest terms that have the best potential for sales or traffic conversion. There are several good online research tools available, which can help you decide which words will be most effective for you. Some good examples are WordTracker and Keyword Discovery. These sites may charge a fee for using their database. After reviewing the terms, eliminate the key words that rank poorly or are very unpopular, then prioritize the remaining terms according to search popularity. These terms will become the keywords you will want to focus your initial SEO campaign on.

Always remember that when it comes to key words, you are focusing on optimizing your traffic rather than maximizing it. Setting up the right keyword list for optimization is the cornerstone to a successful web site.

~Ben Anton, 2007

Ben invites you to read more about key word research and PPC campaigns at Mad Fish Info's web site. Mad Fish Info is a full-service, Portland based search engine optimization firm.

 

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Remember how YouTube came along and just took over in a such short period of time?

Wouldn't it have been great to be on the ground floor of YouTube?

Now you have the opportunity to get in on the ground floor of what I'm calling YouTube for article writers, authors and entrepreneurs. It's called Free IQ - The Marketplace for Ideas. I just found out about it a few weeks ago and already have several audios, articles e-books up, and will probably have more things up by the time you read this.

Advantages of Free IQ

Brad Fallon and crew have come up with a great idea over at Free IQ. There are several great advantages with Free IQ -

  • You can put up video, audio, and the written word in pdf form.
  • You can offer it for fr'ee AND you can charge for it!
  • And it's still in beta testing so you can get started before it is even launched!
The pdf converter I use is Adobe Acrobat. Now that is a fairly expensive piece of software. The last time I checked in the stores, it was over $300. When I bought mine 3 years ago, I got it on eBay for $82. This is a nice insider tip for you - when you want to buy a piece of software, check eBay first.

You can get a fr'ee pdf converter at pdf995.com

Think about it - you can use video, audio and text to market your services to the world.

I recommend that you check it out.

You can get your fre'e account at Free IQ by going to http://www.FreeiQ.com/articleguy

Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy