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Wednesday, May 21, 2008 

How To Use Articles To Improve Your Search Engine Optimization Campaign

There are many ways to improve ones search engine optimization campaign. Out of the myriad of the ways, article marketing is perhaps one of the best ways. It has a compounding factor that works even when you are not at the computer. And one article can bring in many backlinks for your website.

What is article marketing? Article marketing is simply writing articles about information related to your website and submitting them to various article directories around the web. By adding links back to your website in the resource box, you can add valuable backlinks to your website. You'd also want to make your articles 'keyword-rich', so readers can more easily find them and search engines can pick them up more easily.

Articles also make good pre-sell tools for your website. Readers reading your article are looking for specific information, and you provide them with more information by asking them to click through to your link to find out more. Articles generally act as good teasers for more deeper information that you can provide to your readers. Be sure to provide good information in your article, and your readers will feel compelled to visit your site.

However, thats not where the good stuff ends! Ezine owners will also grab your articles and publish them to their newsletter. This gives you even more backlinks without any additional work.

As you can see, submitting articles is a great no-cost way to get free, quality backlinks and generate lots of traffic to your website. If you haven't started article marketing, start doing so today!

Fabian Tan is the author of the free 51-Page Report:

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