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Keywords are terms that serve to guide search engines find your site. Your keywords must be located in your site's META tags, title and in the body so that the search engine can easily relate your website with that particular keyword that you are aiming to rank for. However, finding the right keywords that popularly tallies with those of the visitors is not that easy. But, with the right strategies, you can identify keywords that would make your site easily accessible to your would-be-customers and in the process spare you a of time for some other web marketing activities. These are the top 6 points you must remember when optimizing keywords for Search Engine:

Find your keywords: Use available research tools for identifying your keywords. These are available in tools like Overture or WordTracker which are intentionally designed to generate keywords that people would most likely type in search for products online.

Avoid single keywords: You must desist from using single keywords because when searching, people usually opt to use a combination of two or more keywords than a single one, such as "cough medical syrup" instead of simply "syrup". This normative practice of visitors give single keywords a very low chance of being "matched" by the words typed in by clients to search for products in the net. Besides, a single keyword may no be able to capture a complete description of your product.

Summarize your site: Use summary like statements to identify your site. This will give your site a unique personality and minimize the number of others sites that a prospective customer will be locating. If your site is about tigers, lions, giraffes, bats, whales, rabbits, etc. in the Philippines, Myanmar, Malaysia, Thailand, Indonesia, Singapore, and Vietnam, summarize your site into "Southeast Asian Mammals".

Place the keywords at the heading: It is necessary that you set your keywords at the heading of your website to enable your visitors to find out what you are presenting to them at first glance. Inasmuch as the heading is also featured in search engines, with the keywords, right there and then, your clients will already see what you are offering.

Include synonyms, acronyms and misspelled words: There will be prospects who will be searching for your product but who may be using different terms and even wrongly spelled words. So as not to lose these customers, you need to include in your site other words that have the same meaning to your keywords, acronyms and even deducible errors. If you are promoting "Bachelor of Science in Electronic Commerce" you may also post "BS in E-Commerce"," BS in E-Calling", and "BS in E-Business". If you are offering "Bookkeeping" services, you can include "Bookeeping". People searching for a "Portable Play station" may type in "PSP".

Reiterate your keywords: People looking for a particular product or service in a site need to be affirmed of what your site is all about. It is therefore important that you put your key words at least 3-4 times in your site, preferably once in the introduction, twice in the body and once in the conclusion. However, you must avoid repeating them excessively because it could bore your visitor and may cause a negative view of your writing style.

These search engine optimization strategies are simple, understandable, easily applicable, and most of all evidently practical. All you need is do some research, organize, implement and wait. Many clients will be visiting your site you'll see.

Search Engine Optimization Australia provides Professional SEO Consulting, Search Engine Optimization, Internet Marketing services to the Australian & New Zealand webmasters.