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You may ask yourself the reasons why you would want to start marketing your business using article marketing. For me the biggest reason is that article marketing creates leads of the best quality. Also these leads convert much better than leads from other sources.

Now let us look at the reasons why this may be the case. I think it is because the reader gets to know you through your articles. Chances are also that the reader may have read several of your articles before they clicked through to your web site. If you use traditional forms of advertising like ppc and ezine advertising you first need to establish trust and credibility with your subscriber. With article marketing this has already been established before you they have clicked on your website. Also the person visiting your website will be more receptive on a subsconscious level as you are not blatantly advertising, but merely informing and they are interested because you wrote something interesting.

The most crucial step in article marketing that you need to get right is that you need to select a niche market to focus on when writing your articles. The reason for this is primarily that you would like to choose a market small enough that a big company like Amazon would not care about. This allows a small home based internet business to be effective marketing a product that is not available in stores to this market where demand exceeds supply.

If there are already competitors in this market it will indicate that it is a profitable niche market. Chances are that there is still room for another competitor.

Here's your chance to drive massive traffic to your web site:

Download your free ebook here: Secrets Of Article Marketing

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.