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If you are a writer and you don't use articles as a marketing tactic, you should definitely consider doing so. I've heard quite a few writers say that they think it's ridiculous to spend time writing articles only to give them away. There is a purpose to article marketing, though.

Here are the top four reasons why article marketing is something every writer should participate in:

1. To promote a new product or service. If you are a life coach, run a membership program, sell products or have a new book coming out soon, writing and submitting articles online can help to build traffic to your website. Not just any traffic, but targeted traffic. These are people who clicked on your article to read it because they were interested. When they click on your website link at the end of the article, they are considered "warm" prospects and you have a better chance of selling to them.

2. To brand yourself. What better way to brand yourself or your business, than by writing quality articles to tell people about your business? You can write and submit articles to directories that may be picked up and published by newsletters within your niche.

3. To create a following. This works especially well if you are an affiliate marketer. Write articles and include a link to your squeeze page to capture targeted email addresses. You might offer a free ecourse or something else of value to build your list.

4. To set yourself up as an expert in your area of expertise. Article marketing is a great way to create an "expert" status for yourself. In fact, the more articles you write within a specific niche, the more changes you have of your articles being read and used more.

What are you waiting for? Start writing and marketing with articles today!

By the way, you can make money by writing articles just like this. I'm doing it right now by following these methods: http://www.cashfromarticles.hopewrites.com/