Article Marketing For Better Search Engine Ranking
The key elements to obtaining a higher ranking at major search engines are:
1.Valuable, regularly updated and Search Engine friendly content. This inclusive of the first stages of design, assignment of proper tags and keywords, and web page content, for both humans and Search Engines to read.
2.And the quantity and quality of links, preferably one-way, pointing back to your website.
To Search Engines, a well-linked web site has more value than those with less or none at all. Search Engines tend to rank websites with higher number of quality incoming links (links found at other web pages with high ranking that would direct clicks to your web site).
One way increase your web site's incoming links is through article marketing. It is a marketing strategy that has been more popular in its online advertising form. By doing article marketing, the author or company gains authority or have their expertise make known within the market that they are operating in. The marketer provides valuable information on a certain niche in the form of articles. These articles are then freely distributed to different article directories.
Article Marketing entails time and knowledge or money. Businesses owners/ professionals could also opt to do the writing themselves if they lack the money. Having the money, and not so much time or having poor English, a company or professional could choose to hire ghostwriters who would be willing to give up copyright of their work for a price. Or it could also work with the combination of the factors given depending on what suits the entrepreneur best.
The key to getting articles accepted by the directories are quality content, no advertisement in the article body and no links or if any, just those directed to helpful resources. You also have to work on a resource box that urges the reader to take action to gain business leads.
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