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Many people come onto the Internet, looking for a marketing advantage and a way to make some easy money. The fact of the matter is, there really isn't such a thing as easy money and there certainly isn't a free lunch when it comes to marketing on the Internet. However...

That doesn't mean that you aren't able to make money with a little bit of effort. As a matter of fact, if you know a few methods, you can begin making money in a short period of time, provided you are willing to put in some sweat time.

One of the easiest ways that there is for you to make money on the Internet, especially if you're starting out is through a process that is popularly known as bum marketing. Many people consider this to be a new and innovative way to make money on the Internet but the fact of the matter is, it has actually been around for a very long time.

The good news about this is that it is easy for a beginner to pick up and it will work for a very long time into the future. That is because it is based on some very solid internet marketing tactics.

Bum marketing is actually just a catchphrase for article marketing but it is supposed to be so easy that even a bum off of the street will be able to do it for themselves. There are three parts to bum marketing that you need to know. Aside from those three things, you can learn as much as you want but if you take care of the first three things, you will be successful with your marketing efforts.

The first thing that you need to understand is keyword selection. There are plenty of places on the Internet where you can find out what people are typing into the search engines whenever they do their research. By choosing keywords that are specifically related to the offer that you choose, you can drive some very targeted traffic to your website. Trying to choose keyword phrases that are three or more words long, otherwise known as longtail phrases and you will have less difficulty in ranking well for these keywords.

The second thing that you need to know is how to check for competition. Although there are many different ways that you can do this, one of the easiest is by going to Google and typing in the keyword phrase inside quotes. This will give you a fairly accurate picture of how many pages you are competing against. Most people will use a keyword phrase if it has less than 50,000 competing web pages.

Finally, you need to write the article and use this keyword phrase in both the title and the body of the article. Don't over do it or you will be penalized for keyword stuffing. Submit the article along with a link back to your website to the article directories, including EzineArticles.com. Within a short period of time, you will start to get traffic to your website. If you did things properly, the sales will follow.

If you're serious about making money online with article marketing or bum marketing, you need to study more on the subject as there's more to it than writing articles. It involves marketing strategies as well since you need to market those articles so that many people will read them. The good news is, the strategies are easy to grasp once you know how and it's relatively quick to make a profit.

Download your free 50 page ebook on how to use article marketing to drive traffic to your website at http://www.trafficbeast.com/?5 ... By Alan Cheng - Owner of Traffic Beast