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How do they do it? When you look at other sites on the Internet and you see their popularity on the search engines, you just know that there has to be more to it than dazzling content. It's in the links. The links that come from other sites back to your site. Those are the links that you need to have.

How do you find those links? Try checking out the competition. There's an easy way to see where their links are coming from. Go to a search engine like Google and type the "link" command in the keyword search field together with the name of the site that interests you. Let's try an example. Suppose a competing site that is doing well is called theirsite.com. Then type in "link:www.theirsite.com" and hit return. The search engine will then come back with a list of the sites that have a link to theirsite.com

Now you know where the links are coming from, you can contact those other sites to see how you too can get links to your site. And of course you can use the same command to find out how you are doing. If your site is called "mysite.com", then type in "link:www.mysite.com" for an up to date assessment of how the search engine sees your see in terms of links.

You can also start to leave links to "mysite.com" in various other places around the web. Yahoo has an interesting part to its site called "Yahoo answers". This is where people can post questions about things that interest them or bug them, and other people can reply with information and answers. Internet being what it is, often these so called aswers are thinly disguised attempts to sell something.

So your approach in Yahoo answers will need to be a little more subtle. Sure, you want to leave a link in the answer that you provide in order to start the selling process. On the other hand, the person who left the question is thinking "I hope I can get a useful answer" rather than "I hope that someone will sell me something".

So go with the first wish. Provide useful information that perhaps provides a first level of an answer or a partial answer that is already useful. Explain that you have more information that would be too much to post in Yahoo Answers and suggest to the person reading your post to click on your link and complete their reading on your site.

When they come to your site, make sure they land on a page that is relevant to the discussion and at the same time as providing further information, start the selling or pre-selling process by suggesting that they sign up for your newsletter or that they check out a special offer that you have that is related to the discussion.

Forums work in a similar way. Yahoo Answers can be viewed as just one example of a forum. In the general case, forums have different threads of conversations where people can reply to the latest post or start a new thread by replying to a preceding post. Forums can therefore be very rich in content.

However, they have the same wish to see quality discussions that are of interest to the participants. They also have moderators who can remove posts or close threads that seem to diverge from the goals of the forum

So stay "clean", give good information in the first instance and build your credibility as an authority on the subject concerned. Then you can move to the next stage with visitors who already trust you and what you have to say.

Let's not forget blogs as well. Popular with both visitors and search engines, a blog is a mini web site set up to receive comments and posts rather like forums and Yahoo Answers. Blogs on the other hand belong to a person or perhaps a company and deal with what that person or company wants to talk about on the web. So play by their rules, post good comments and replies and leave your name and link at the end so that everyone gets the benefit.

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