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Article marketing is one of the very best ways ways to build very responsive opt in lists. The main reason for this is that the leads are up to ten times more responsive than leads from other sources. When somebody subscribes to your newsletter there is a very good chance that they have already read several of your articles. So by the time that they actually do subscribe they will already like, know and trust you.

However, when you write your article it is very important to decide whether you are writing it to build recognition as an expert in your specific field or are you writing to build your opt in list.

This is a very important distinction that you need to make. If you would like more of your articles to be published in ezines and on other websites then a longer article with a lot of expert information will do this. Other webmasters will be eager to post your informative article on their web sites.

However, since the article will be very long it will be very unlikely that they will actually click on the link to your web site in your bio. A shorter and more concise article of two hundred and fifty to three hundred words will be more appropriate. Since it is more concise your bio will be much easier to access. Just make sure that it is not buried too much. Have a link to your squeeze page and you will easily build a highly responsive list using this method.

It some times can be difficult to write shorter articles. If you find that you need to write a thousand word article you can break it up into three articles. of roughly about three hundred words.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.