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Albert Einstein once called compound interest the "8th wonder of the world". He was also quoted as saying that "the most powerful force in the universe is compound interest". Obviously, Einstein had a great deal of respect for the power of compounding. Internet Marketing has its own power similar to that of compounding that is commonly referred to as Viral Marketing. Both use the power of time and leverage to create fantastic returns on capital. There are numerous ways to make use of Viral Marketing, and this article looks at how it can greatly benefit you in your marketing efforts.

When I first started marketing on the Internet, I made wide use of Hit or Traffic Exchanges. These type of sites are basically the I'll scratch your back, and you scratch mine sort of sites. While they had limited effectiveness for me as far as making sales, what they were very good at was allowing me to sign up others into various traffic building and downline clubs. This in turn produced lots of residual traffic which grew exponentially from the efforts of others. Although I seldom use Traffic Exchanges any longer, I still receive a fair amount of traffic from those efforts years ago.

While you could probably still use these types of programs to build your traffic and business, a more effective way to use Viral Marketing is the distribution of free information in the form of reports and ebooks that you create. People love information; especially if it has to do with 'making money' . Your task is simply to provide quality information that is in demand, and allow people to download it for free. And you won't have to look hard for this information because there are literally endless sources of good information to be found on the Internet. For instance, if you do a google search for 'Free Ebooks', you'll get hundreds of thousands of links. While most will be in categories that aren't appropriate for what you're looking for, it will give you an idea of the type of information that's out there.

Once you have gathered the necessary information for your ebook, you then need to create your ebook or report. This is where many people stop reading, believing that it's too difficult a process to create your own ebooks. The truth is, with the publishing software available today, creating your own ebooks is mostly a matter of filling in the blanks. There are numerous sites that can make creating your own ebook a snap, a couple being....Ebookcreator.com and Ebookcompiler.com There are even a few good affiliate sites that will do all of this for you.

There are several reasons why it's much more profitable to create your own ebooks, one of them being that you can embed your own links into the report allowing you to advertise numerous sites and offers. The key ingredient that really kicks this process into overload is that you allow your subscribers to also distribute your FREE ebook to others. If done properly, you'll eventually have thousands of people distributing your ebook with your very own links in it. Are you starting to see the power in using this form of Viral Marketing?

Viral Marketing is a powerful concept that you should definitely make a part of your marketing efforts. With the ability of the Internet to quickly spread information to all parts of the world, why not spread a little of your own?

William J. Thomas is actively engaged in E-Commerce and Internet Marketing. He also contributes articles on life, business and other topics. His current website is..Learn How to Generate Thousands of Dollars Monthly With..Secret Affiliate Marketing System