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It comes as no surprise that there are many online marketing strategies being offered for a wide audience. From the novice marketer to the expert marketer. Marketing strategies are a universe as a topic and strategic internet marketing, although very young, is vast indeed.

It gets very expensive to sample all the strategies and test if they fit into your business plan, if you have one. In this article we will focus on taking the first steps well so that we stay on budget. For that you need to do some assessments.

The first critical assessment that is recommended is deciding what your goals are. What do you want to achieve? You need to take this step because it gives you the big picture before you go down to the nuts and bolts of building your successful business or adding to an already established one. This overview design keeps you from getting lost and ending up in another job that you hate, running your own business or a very expensive product launch.

Once you made your goals, you need your mission statement. We are here for you or something similar. It defines your business and also gives you your target niche and your marketing direction.

Note: The product is not important in your marketing. Your customer is. You are concerned with marketing something that moves customers to buying, feelings. We never buy things that make us feel horrible no matter how good the product is for us.

Note: You need to keep your ego, accomplishments, YOURSELF out of all your marketing. It may hurt your feelings, tough. Customers tune into the only radio station worth their time, W.I.I.F.M. (Whats In It For Me?) You need to broadcast on that radio frequency or rather pack your bags and invest your capital in a mutual trust.

Marketing is basically a tool-set. It can be used to achieve any goal. Know the goal and you understand what to look for in the market of choice. There are many online-marketing strategies but few marketing training programs which take you through the process of selecting the appropriate tool set to use to reach your marketing goal.

The second assessment is to define your niche further and asses how best to reach them. And tell them in W.I.I.F.M. language that you brought them the answer thats going to make them ecstatic. When you are presenting this product using your mission statement, consistent image and using W.I.I.F.M. language, customers will read, watch and listen to your message diligently.

You MUST retain consistency of your marketing, thats why it must tie in with your mission statement. Consistency builds security and security builds trust and trusts negates product and price. Your marketing must make them happy just as they are buying and even buyers remorse will be low too.

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