Three Things You Must Do Before You Submit To Article Directories
Keywords are the words that web surfers enter in search engines to find websites about their search terms. If you want to get in front of your potential audience, its important your web site has good search engine rankings for your keywords that are related to the theme of your website.
Keyword analysis research is important to the success of your SEO copy writing activities! Knowing what your target audience wants and how they are looking online is crucial to your website success. Optimizing your web pages for keywords that nobody uses in the search engines is useless. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. The first step in successful SEO copywriting is choosing the right keywords to make them very specific to your market:
use keyword phrases containing two to four words
be specific geographically, topically, or by product
only use the keywords that are important to your web business
avoid very competitive keywords or general keyword phrases
Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. For example, if you are a dog trainer in Chicago, you wouldnt target the key phrase dog training, but something more specific like Chicago dog trainer or dog training classes Chicago. Very specific keywords generate highly qualified, targeted traffic that increases your sales opportunities.
Most web surfers use a two to four keyword phrase when they search online, so phrasing is very important. Single words cannot promote ranking or sell effectively, for example you wouldnt want to target dog as a dog trainer in Chicago.
Avoid the most popular keyword phrases or general keyword phrases because you'll be competing with millions of other web pages for a search engine ranking. Its unrealistic to think that a new web site could rank number one on a popular phrase like "Internet". You are better to target Internet marketing strategies or even better, Internet Marketing strategies Vancouver. More established companies who have been on the Internet for several years will have the advantage of link popularity and a high Pagerank and therefore better rankings in the search results for these broader or general keyword phrases.
By reviewing or crawling your website content and metatags, search engines will find out what your web site is about. As soon as search engines consider your web site relevant to the topic or search, the easier it is to get high rankings for your keywords and key phrases.
Keith Raymond is an Internet Marketing Consultant and Search Engine Optimization (SEO) Specialist. He is also Pres. of Netsurf Marketing. Netsurf Marketing specializes in keyword research and analysis, search engine optimization (SEO), creating compelling web content, and producing online marketing strategies for clients worldwide. Visit Netsurf Marketing to turbo charge your websites performance and learn more about keyword analysis research
