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To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Customers search habits are rapidly changing to the Internet. Now your fingers are using the keyboard not the Yellow Pages. Businesses must gear up for this NEW REALITY.

Local Search Marketing Is the Next Tsunami. As a local business, you can no longer ignore these facts. If you want to compete and survive, you must have a presence where your customers are searching. Local search marketing is vital to the future of your business. Here are a few important areas to consider:

1) The Major Search Engines Search Engine Optimization for higher rankings and pay-per-click advertising for more targeted web presence.

2) Internet Yellow Pages This growing service is rapidly replacing the traditional yellow page directories.

3) FREE Local Directories and Portals Identifying these online resources and taking advantage of these valuable opportunities is a must for your business.

4) Regional and Industry Specific Directories There are numerous directories that focus on specific types of businesses and services and will list them geographically or by industry as well as national directories that will offer localized business information.

5) Paid Listings There are paid listings in local resources, yellow pages, search engines and directories, but you must be selective since most will waste your money. Deciding factors will be if they target your prospective customer base and have significant qualified traffic. In all cases, you must track and analyze your results.

The trend is clear and backed up with some marketing stats from the Kelsey Group.
74% of U.S. households use the Internet to find local shopping information.
45% of local searches had intent to buy.
16% decline in Yellow Page directory usage, shifting to online.

Local search marketing is the next big marketing push on the Internet. Act now and stay way ahead of your competition. Help your business open the door to this growing Internet market.

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And well show you ways to increase the amount of qualified traffic to your site through the expanding social web and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to http://www.websuccessteam.com/whydirectresponse.htm

Contact the Team today for a complimentary consultation at http://www.websuccessteam.com/contactus.htm or email Bob Speyer at bob@websuccessteam.com To your web success!

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