Article Marketing - Getting Backlinks To Your Website
The whole reason for submitting articles to article directories is to get "backlinks" to whatever site you want boosted up in the search engine results. But you also get immediate traffic from folks following these backlinks directly to your website...Where they will arrive in the perfect mindset to buy your product or affiliate product (if you've done a little keyword research beforehand.)
But the links need to be crafted a certain way. So you need to get this right. They need to be "text links," otherwise known as "anchor text." We'll cover exactly how to do this in a moment.
These backlinks are simply links back to your site from your "author's resource box," like the one at the end of this article. Your author's resource box is where you get to do some self-promotion. Usually, you're not allowed to promote your product or website in the main body of the article. After all, articles are supposed to be just that--articles; otherwise they'd be called advertisements!
Look at the author resource box at the bottom of this article. There's two important things you need to know about the first blue link in the author's resource box:
1. "article marketing" is a "text link," a.k.a. "anchor text" instead of http://honestysellsbest.com/How_To_Make_Money_Online.html#Article_tutorial (which is the actual link URL). The search engines, especially the biggest one--Google--reward you for text links and not URLs...
The resource box section of some article directories will "parse" the html code into normal, "readable" text, making it look like the resource "box" you see at the end of this article.
(The html code you need to use to make a text link is covered in the Article Marketing Tutorial section of my website--click the text link in the resource "box" at the end of this article. Creating text links is only a matter of a couple clicks when using your html editor, however, you have to "hand code" the html into the author's resource box.)
2. "article marketing" is a researched keyword phrase and is the title of the webpage that it links to.
If you take a little time to research a keyword phrase to use as your link text, you will be rewarded with many more visitors to your website than if you used anchor text that is not a searched-for keyword phrase.
Tired of writing articles that don't get visitors back to your site? Make sure you're doing the right things by reading the article marketing tutorial in the "How to Make Money Online" section of http://honestysellsbest.com
